• Grabs your target markets attention.
• Drives their interest in your brand /product/ presentation.
• Facilitates a conversation with you and creates buy in.

Your strategy must take into account how you plan to engage with your intended audience, not unlike social media channels where a major part of the strategy involves geo targeting to really reach the right audience.

Social media marketers understand clearly that they have an extremely small window of opportunity to reach their audience and get their message across.

Marketers using social channels understand they need to start with a clear strategy starting with developing the message right, creating engagement by adding value at each touch point in the customer’s journey with the brand, they must also use proven data to locate and deliver the message to their intended audience with accuracy.

Developing a holistic approach to your communication strategy, from the early product design stages, to manufacturing, to employees and then the boardroom to end user, will avoid “failure to launch”.

The old “One size fits all” approach no longer cuts the mustard, with the evolution of presentation techniques and technology to deliver, audience’s expectations are much higher. As managers, entrepreneurs or directors, we simply can’t keep pace with the constantly evolving marketing strategies and communication techniques.

Does your message reflect today’s diverse needs?

Regardless of the presentation strategy, distribution channel and message style that you adopt the end user must be able to consciously participate.

Sculpting a strategy that engages multiple markets and levels of user experience is a challenge for the inexperienced. For those time its a minefield, it is imperative you don’t create something that is so poorly designed it reeks of “I did it yesterday in a rush”

We need to spend time to look at our end to end presentation strategy, and then create a message that engages with your audience. Regardless of which channels you decide to use, not having a sound presentation strategy is putting at risk the millions of dollars that your business has invested.

Start the process by gaining an understanding of who your target market is, develop a tone and voice, then design a presentation that engages your audience that generates a call to action. When developing your communication strategy for presentations, consider the following: