At Blackmores, we are immensely proud of our longstanding partnership with the Australian Marketing Institute. As a corporate sponsor, we have cultivated a strong relationship with the AMI that has not only bolstered our focus on building capability withing the marketing community but has also become an invaluable source of additional training, development and connection for our global Blackmores marketing community. In my role as a CMO and as an AMI Certified Practicing Marketer, I appreciate the vital role that continuous learning and strategic partnerships play in developing and delivering business outcomes and the AMI is one of our key relationships.

The partnership with the Australian Marketing Institute has been instrumental in enhancing ANZ's in-house Marketing Capability Program and Academy. It has enabled our team to connect with industry peers, fostering a sense of community and collaboration to drive the industry forward. Additionally, it provides access to valuable insights and thought leadership that further enrich our marketing capabilities. Through initiatives like the AMI Mentoring Program – Emerging Marketers and Certified Practising Marketers (CPM) accreditation, our marketers are not only advancing their skills but also recognising and celebrating leadership and innovation in the field. This collaboration is a critical step forward in our journey to build a next-gen modern marketing team.

As a CPM I love that other senior marketing professionals instantly know that I "speak their language", and clients can have confidence in my depth of expertise, strong track record, and ongoing commitment to remaining at the cutting edge of a rapidly evolving profession.