Australian Marketing Institute
Micro-Credentialing
Competency-based recognition for Marketers
The marketing discipline is both diverse and rapidly-evolving. Being a marketing professional requires you to have a range of skills from technical knowledge to soft-skills and leadership. The marketing sector is a highly competitive industry, filled with many talented marketing professionals seeking jobs and trying to differentiate their businesses. More than ever before it is important to set yourself apart in a crowded market.
DATA-DRIVEN MARKETING
DIGITAL MARKETING
CONTENT MARKETING
CREATIVE MARKETING
CUSTOMER EXPERIENCE
What is Australian Marketing Institute Micro-Credentialing?
The AMI micro-credential provides marketers with an opportunity to strengthen their professional brand with an Australian recognised marketing certification in a range of skills. AMI micro-credentials offers a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training.
Today’s marketers have to navigate an ever-changing landscape of tools, channels, and strategies to be successful. No matter your area of specialisation, the AMI micro-credential will provide you with industry-validated recognition of your skills.
Developed in collaboration with VETASSESS, the leading assessment authority in Australia for skilled migration assessments, the AMI micro-credential is underpinned by industry expert validation. A professional practice credential – aligned to international qualification and industry frameworks – provides you with the opportunity to validate your skills across five pillars of marketing.
The AMI micro-credential provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.
DATA-DRIVEN MARKETING
50 CPD ptsData-driven marketing is the ability to transform consumer data into marketing insights to optimise the results of marketing investment. From foundation to masters-aligned, the credential levels offer clear development pathways backed by robust evidence.
DIGITAL MARKETING
50 CPD ptsDIGITAL MARKETING
CONTENT MARKETING
50 CPD ptsCONTENT MARKETING
CREATIVE MARKETING
50 CPD ptsCREATIVE MARKETING
CUSTOMER EXPERIENCE
50 CPD ptsCUSTOMER EXPERIENCE
How does it work?
The AMI micro-credential process is designed to be straightforward. You don’t need to sit an exam or attend any classes to demonstrate your chosen skill. Instead, AMI micro-credential is about recognising the skills you already have through an evidence-based assessment.
AMI micro-credential assessments are conducted by our partner VETASSESS on the basis of the evidence you select to convey and document your expertise in marketing. Consider and select examples of your work, with supporting evidence documents, before writing your reflective testimony.
What will you receive?
Once assessed, you’ll receive a certificate and digital badge of your micro-credential that you’ll be able to share with your network or place on your LinkedIn / website.
Who will be assessing your application?
Provided in collaboration with VETASSESS, the leading assessment authority in Australia for skilled migration assessments, the AMI micro-credential provides you with a peer-to-peer assessment of your skills.
MARKETING MICRO CREDENTIALS - MARKETING SPECIALTIES
LEVELS OF PROFESSIONALISM - FROM ENTRY TO PROFESSIONAL
YEARS OF COMBINED INDUSTRY EXPERIENCE
CERTIFICATION THAT GROWS WITH YOU
Specialties and Levels
The AMI micro-credential provides a trusted mark and validation of the level of your marketing skills.
It provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.
The AMI micro-credential offers all marketing practitioners
– from entry-level skills through to a CMO level of capability
– the opportunity to differentiate themselves within the global marketing workforce. Each credential has 5 levels of competency.
DATA-DRIVEN MARKETING
50 CPD ptsDIGITAL MARKETING
50 CPD ptsCONTENT MARKETING
50 CPD ptsCREATIVE MARKETING
50 CPD ptsCUSTOMER EXPERIENCE
50 CPD ptsWhat is the assessment process?
AMI micro-credential assessments are conducted by our partner VETASSESS on the
basis of the evidence you select to convey and document your expertise in marketing.
Step One
Step Two
Step Three
ASSESSMENT PROCESS
Sample documents for micro-credential assessments
Consider and select examples of your work, with supporting evidence documents, before writing your reflective testimony. It is recommended that you choose two to three examples with at least two pieces of evidence per example.
In this section you’ll find some possible types of evidence you may consider providing for each credential.
DATA-DRIVEN MARKETING
50 CPD ptsDIGITAL MARKETING
50 CPD ptsCONTENT MARKETING
50 CPD ptsCREATIVE MARKETING
50 CPD ptsCUSTOMER EXPERIENCE
50 CPD ptsTurn your existing marketing skills into a
nationally recognised credential!
Don’t delay, get your micro-credential in one or more marketing specialties!
“VETASSESS is proud to support the Australian Marketing Institute’s micro-credentials in five specialist areas within the field of marketing. These target new critical specialisations that may not have been on offer through traditional learning, to enable marketing professionals to take advantage of emerging opportunities in the field.”
— DR MAMTA CHAUHAN, GROUP MANAGER, SKILLS RECOGNITION GENERAL OCCUPATIONS, VETASSESS
F.A.Q
Common Questions
HOW LONG WILL THE ASSESSMENT TAKE?
HOW LONG WILL THE ASSESSMENT TAKE?
WHICH PARTNER ORGANISATION IS THE AMI WORKING WITH ON THESE ASSESSMENTS?
WHICH PARTNER ORGANISATION IS THE AMI WORKING WITH ON THESE ASSESSMENTS?
HOW DO I KNOW THAT MY SKILLS WILL BE ASSESSED IN A FAIR AND ACCURATE WAY?
HOW DO I KNOW THAT MY SKILLS WILL BE ASSESSED IN A FAIR AND ACCURATE WAY?
DO I NEED TO SUPPLY DETAILS OF REFEREES?
DO I NEED TO SUPPLY DETAILS OF REFEREES?
IF I DISAGREE WITH THE OUTCOME OF THE ASSESSMENT, WHAT ARE MY OPTIONS?
IF I DISAGREE WITH THE OUTCOME OF THE ASSESSMENT, WHAT ARE MY OPTIONS?
IF I HAVE QUESTIONS ABOUT HOW TO USE OR SHARE MY CREDENTIAL, WHAT SHOULD I DO?
IF I HAVE QUESTIONS ABOUT HOW TO USE OR SHARE MY CREDENTIAL, WHAT SHOULD I DO?