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  • Additionally, sales enablement managers are responsible for overseeing the creation of brand support materials, such as point of purchase (POP) displays and incentive programs, that enable sales teams to achieve their objectives.
  • By aligning these efforts with the overall sales strategy, sales enablement managers ensure that the organisation’s goals are effectively communicated and implemented.
  • They also establish and track key success metrics to evaluate the effectiveness of sales enablement initiatives, ensuring continuous improvement and optimisation of the sales process.
  • Through these efforts, sales enablement plays a vital role in enhancing sales performance and driving business growth.