Tag: Strategy
What is your strategy for presenting to an audience?
What is your presentation strategy? While most businesses can achieve reasonable success with basic PowerPoint presentation techniques and marketing, when it comes to strategically aligning the two, frustration can occur. PowerfulPoints CEO, Lee Featherby, knows all the tricks of the trade when it comes to getting his point across when presenting. Read some of his tips… Continue reading What is your strategy for presenting to an audience?
Are you selling within your content?
As content hungry and time poor people today, we HATE being sold to when we are not ready for it. If you are like most people, you probably prefer to do your own research and meander your way through the customer journey before opening your wallet. So if your content strategy doesn’t take this into… Continue reading Are you selling within your content?
Boards without marketers risk getting bitten by a reputational disaster
Boards without marketers risk getting bitten by a reputational disaster. And the risk is high because most boards lack anybody with a marketing background. Businesses need to realise the value marketers bring to the (boardroom) table, argues The Possibility of Partnership’s Tim Parker, for Mumbrella. Tim writes, “I went to a seminar recently for those interested… Continue reading Boards without marketers risk getting bitten by a reputational disaster
The Four Building Blocks of Transformation
What makes a successful transformation? Many companies understand the need for change before disruption, but few are able to emerge victorious after long and at times contentious transformation programs. Here we summarise the findings reported in an a long-form article in our sister publication, strategy+business: “The four building blocks of transformation. Many business leaders are sick… Continue reading The Four Building Blocks of Transformation
Hero, Hub and Hygiene
If you know anything about video marketing, chances are that you’ve heard of Hero, Hub and Hygiene. TRAPDOOR ‘s blog looks at YouTube’s study on video content producer and user trends and behaviours. Essentially, content is divided into 3 categories called them Hero, Hub, and Hygiene. HERO This is your high-end content, the videos that you may produce… Continue reading Hero, Hub and Hygiene
Sponge, Squirrel, Thief: The CMO as Creative Accelerator
As creativity gravitates to the heart of business strategy, CMOs may be ideally positioned to guide the marketing organization—and the entire enterprise—to the next breakthrough. According to David Redhill, global CMO of Deloitte Consulting, business and creativity are not mutually exclusive – in fact, they are increasingly independent. “We’re seeing the technology, business, and creative… Continue reading Sponge, Squirrel, Thief: The CMO as Creative Accelerator
Annual report: the best of B2B – What went wrong and what’s coming next?
A recent study by Green Hat and ADMA has shown that measurement, optimisation and experience are the toughest challenges for B2B marketers. Their comprehensive surveys asked ‘best-in-class’ B2B marketers about their performance in 2017 and how their marketing processes will change going forward in the future. The 2018 version of ADMA and Green Hat’s ‘B2B Marketing… Continue reading Annual report: the best of B2B – What went wrong and what’s coming next?