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AMI Members to receive FREE annual subscription to Marketing magazine

To celebrate another year of partnership with Niche Media, Marketing is offering a free subscription to its digital magazine issues to all eligible AMI members. To take advantage of this exclusive offer, simply click here,  fill in your details to download your locked .pdf copy, then use the code AMI2020 for access. Fill in your details to… Continue reading AMI Members to receive FREE annual subscription to Marketing magazine

Simon Sinek’s 5 questions for leaders

Ahead of his March 2020 The Growth Faculty events in Sydney, Melbourne and Auckland, and the release of his highly anticipated new book, The Infinite Game, we’re exploring the fresh leadership insights from Simon Sinek. His five-step framework equips leaders with the skills to tackle disruption, lead with greater impact and adopt an infinite mindset.  What is an Infinite Game? It… Continue reading Simon Sinek’s 5 questions for leaders

Marketing to the Brand New Consumers in Australia Today

“The greatest single attribute of a CMO is fearlessness in the face of change,” says Bernard Salt, Futurist & Social Commentator. “What they learnt in the past may have worked then, but it is a completely different world today,” he believes. Tell us about the “brand new consumers” in Australia. There are new consumers in… Continue reading Marketing to the Brand New Consumers in Australia Today

Understanding and cultivating self-awareness

Self-awareness seems to have become the latest management buzzword — and for good reason. Research suggests that when we see ourselves clearly, we are more confident and more creative. We make sounder decisions, build stronger relationships, and communicate more effectively. We’re less likely to lie, cheat, and steal. We are better workers who get more promotions. And we’re more-effective leaders with more-satisfied employees and more-profitable companies, writes Harvard Business Review‘s Tasha Eurich.… Continue reading Understanding and cultivating self-awareness

Spotlight on Greg Smith: What Progressive Leaders Practice in a World of Change

Type the words ‘leadership development programs’ in a search engine and, unsurprisingly, you’ll be faced with over 475 million results. You could be forgiven for thinking there are more leadership programs than leaders, writes Greg Smith, FAMI CPM.   If you’re an experienced leader you may have been assessed, evaluated and reviewed within an inch of… Continue reading Spotlight on Greg Smith: What Progressive Leaders Practice in a World of Change