Statistics show that good user experience design allows for users to interact with the webpage seamlessly, easily and enjoyably while fulfilling their needs. It allows users to solve their problems easily and efficiently which relies on a variety of factors of usability, that will ultimately leave the client with a positive or negative experience writes Tech Price Crunch.

The Importance of User Experience

There are over 2 billion active websites in the world which are viewed by over 4 billion people. With 83% of those people viewing these websites off multiple devices at the same time.

User statistics say up to 94% of people judge a site by its responsiveness within an incredibly short time span. Consumers (53%) are only willing to wait three seconds for a page to load content.

Website design statistics say the better the mobile user experience, the more likely the audience will be to scroll. The price of allowing below-par user experience is that up to 79% online buyers will go on to look for the goods or services elsewhere, while 21% will give up on the intended purchase altogether.

Research dealing with responsive web design stats found that 60% of users decided not to return or recommend a site that was not doing well in terms of responsiveness

User Experience Best Practices

UX best practices include knowing your users and having a thorough knowledge and understanding of their needs, values, wants, and limitations, and using these to full-fill the goals of the project. All content should be useful, solving a problem, fulfilling a need or bringing value. The website itself must be easy to use and content easy to find and navigate. Design elements should be appealing and evoking pleasant emotions.

User experience is crucial to whether users will turn into buyers and clients. As many as 80% of all people will stop interacting with a company and go directly to the competitors’ websites if their user experience was bad.

UX statistics show consumers gravitate heavily towards mobile. So, the best practices for creating the best possible user experience are shifting in that direction as well.  Efficiently laid out, beautifully designed, easily navigated and fast content reigns in a world where the attention span of the average consume is low and the visual standards higher than ever.

The importance of positive user experience can not be overstated, as its impact on sales and revenues is clear, visible, and financially palpable.

* This article was originally published by Tech Price Crunch. Click here to read the full article. 

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